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Driver distraction is a diversion of attention away from activities critical for safe driving toward a competing activity. A distraction can often occur simultaneously – at times resulting in a complete loss of control. Distraction can be visual, manual and cognitive.
Based on international evidence it is estimated that driver distraction could play a role in 20-30% of all road collisions in this country. This means that driver distraction could be a contributory factor in over 1,400 fatal and injury collisions annually.